With the Google Glass already getting copious amounts of press while it is in essentially a beta test phase, rumors are running rampant about the Apple iWatch. Do the engineers at Cupertino have their own piece of wearable technology ready to hit the market in 2013? What are the latest rumors about something not out of place on the wrist of Dick Tracy?
Apple iWatch Rumors: a Registered Trademark?
The latest rumor about the iWatch appears to make the device almost a reality. CNET reported on June 5, 2013, that Apple filed to register the trademark “iWatch” in Russia. Does this mean the company is ready to introduce the wearable tech watch to the public at the Apple Developers Conference this month?
The CNET article makes it a point to remind readers that technology companies regularly trademark words and phrases to protect themselves in the event that they actually release that device. It doesn’t necessarily mean that the Apple iWatch is around the corner.
Bloomberg Reported the iWatch Arrives in 2013
A March report from Bloomberg triggered a lot of the trending rumors about the iWatch. The wire service feels the next generation watch could be a profit maker for Cupertino, especially compared to the Apple TV product. Bloomberg reported that Apple currently has over 100 engineers working on the iWatch project.
Citigroup Inc. analyst Oliver Chen was quoted in the Bloomberg article that Apple stands to reap billions in sales from an iWatch. “This can be a $6 billion opportunity for Apple, with plenty of opportunity for upside if they create something totally new like they did with the iPod — something consumers didn’t even know they needed,” said Chen.
If the new Apple iWatch hits the market in time for the holidays, expect it to be the hottest piece of technology during the gift season. Whether or not that forces Google’s hand in getting their Glass out to regular consumers remains to be seen.