Between managing staff, dealing with thin budgets, and trying to stand out in a saturated field, running a nonprofit is one of the most challenging endeavors any professional can take on. Today the Internet has allowed even the smallest nonprofit to reach an audience of millions on even a shoestring budget. By using a few simple online tools for nonprofits, you can further your cause without breaking the bank.
Online Tools for Nonprofits
Getting effective publicity online is crucial for every nonprofit because a lack of supporters means your organization can’t make a difference. A great tool to help with social media management and email campaigns is iContact from Vocus. This is an all-in-one tool which gives you the power to manage your social media and email campaigns yourself without needing to hire an outside agency. Aside from being easy to use, the tool also is affordable, with monthly plans starting at $10.00 per month for handling up to 250 subscribers.
Another helpful online tool for nonprofits is MailChimp. Aside from being one of the leading email campaign tools on the internet, MailChimp is a great fit for many nonprofits because their free plan allows you to send up to 12,000 emails per month and have a mailing list of up to 2,000 subscribers. For nonprofits that don’t mind managing social media themselves, the free plan from MailChimp is a great alternative to the one offered by iContact.
One of the most challenging aspects of being on the web is having a quality website. While hiring a developer can cost thousands of dollars, most nonprofits can build a solid web presence by using SquareSpace. For those unfamiliar with the platform, SquareSpace allows anyone to create a quality website without coding, starting at $8/month. Aside from not worrying about code, customers are provided 24/7 support and maintenance of the hosting so that you don’t need to worry about server management.
Another solid contender is WordPress. Powered by the company behind the Internet’s largest blogging platform, the hosted version of WordPress allows you to get your website up and running without learning code or paying a dime. Although there are some paid add-ons which can enhance the service, much of the pricing is reasonable, and the free tier is fairly robust. As with SquareSpace, you don’t need to worry about managing servers, and the support is top-notch.
The most important part about running a nonprofit is making sure that you are able to focus on your cause without letting the logistics get in the way. By using the previously mentioned online tools for nonprofits, you can make your job much more manageable without breaking the bank.
Photo credit: Flickr/Phil Oakley