Released in March 2013 to mostly positive reviews, the BlackBerry Z10 smartphone recently saw its price cut to zero at Best Buy with a two-year contract with AT&T. The Z10 originally retailed for $199 with contract when it first hit the market. Has the phone failed in its efforts to turn around the fortunes of the company formerly known as RIM?


Does the Quick Price Cut for the Z10 Reveal Poor Sales?

Although it may seem that an effective $200 price cut for the BlackBerry Z10 barely four months after its release (the phone is also available for $49 at Best Buy with a Verizon contract) must be an indicator of poor sales, this is not so, according to BlackBerry chief Thorsten Heins.

“Sales of the BlackBerry Z10 are meeting expectations and the data we have collected from our retail and carrier partners demonstrates that customers are satisfied with their devices,” said Heins. “Return rate statistics show that we are at or below our forecasts and right in line with the industry. To suggest otherwise is either a gross misreading of the data or a willful manipulation. Such a conclusion is absolutely without basis and BlackBerry will not leave it unchallenged.”

If You Remain a BlackBerry Fan, the Z10 Is a Great Smartphone

The new price cuts for the BlackBerry Z10 make the smartphone an excellent option if you are a BlackBerry fan. While the platform doesn’t have the robust app market of Apple’s iOS or Google’s Android, the Z10 is a high-end mobile device with an excellent camera and a smooth touch-based user interface.

If you are looking for a model with the legendary BlackBerry hardware keyboard, check out the Q10. It hasn’t received the same price cut as its touchscreen brother, but it is still a powerful unit suitable for both the home and business.

While BlackBerry will probably still join with Microsoft and others in staying on the sidelines in the two-horse race between the iPhone and Android for the smartphone market, the Z10 is still a quality model worthy of a niche market moving forward.