Perhaps a new Netflix Ultra HD service is in the offing? The streaming content provider hopes to add a new service tier focused on 4K video. This move makes sense with many of the OTT streaming services, like DirecTV Now and Sling TV, also raising prices. Perhaps they feel as prices rise, providing more value to their customers remains the best strategy.
Testing of the new Netflix service tier continues in Europe with a projected monthly price point of $20. According to the company, it remains to be seen whether the new plan becomes available in America. News about the new Netflix service tier appeared this week in CNET among other sources.
Let’s analyze the possible Netflix Ultra HD service plan. Is there enough Ultra HD content to warrant a subscription? If your family already made an investment in a 4K TV, maybe it makes sense for your viewing habits?
Details on the Netflix Ultra HD Video Plan
According to the CNET article, Netflix Ultra allows simultaneous 4K streaming on up to four separate devices. For comparison’s sake, Netflix Basic currently allows one screen, Standard two screens, and Premium four screens. The monthly prices are $7.99, $10.99, and $13.99 respectively.
So, consider Netflix Ultra to be a 4K version of its Premium plan. Whether it’s worth the extra six dollars per month depends on your Internet speed and availability of a device with a 4K display. HDR capability also helps with the video quality. Shoot for an Internet speed of at least 20 Mbps per device for 4K streaming. Remember, we provide the most accurate speed test in the business.
Netflix reminds potential customers that a 4K Ultra HD service tier is still in testing. “We continuously test new things at Netflix and these tests typically vary in length of time. In this case, we are testing slightly different price points and features to better understand how consumers value Netflix,” company spokesperson Smita Saran told CNET.
Netflix to downgrade Other Plans?
Part of the CNET report includes speculation on whether Netflix plans on downgrading its other service tiers. Italian users of the Ultra plan noted the Premium and Standard plans cut their service level. If this becomes reality, expect many complaints from Netflix’s current customer base.
According to a plan listing on the CNET article, Premium users in Italy on the Tutto Android blog received 4K streams, but only for two devices. Ultimately, it still remains to be seen what final service get offered by Netflix. Once again, is there enough 4K content available?
Expect us to cover the Netflix UHD information here at Bandwidth Place when it becomes available. HD streaming definitely matters.